The usage of social media has become an integral part of the way ecommerce businesses set up in the market. Be it for the boost up in sales, marketing, customer acquisition, or visibility – social media has become the perfect outlet to provide a holistic sustainable support to a growing ecommerce business.
Social media channels present a way to create a community around your brand, which in turn increases the conversations about your products and services. The ability to reach out to customers one-on-on without any physical barrier in between makes the entire ecommerce transactional process a lot faster and more transparent.
What does Social Media for Ecommerce mean?
A full social media a setup for an ecommerce business includes channels for direct sales, and a supporting back-end developer tools to let the customers share the products and their recent purchases on other social media channels among their folks. All of this, in a single click!
According to the latest reports of Sprout Social, customers are more likely to engage with a brand’s social media channels first, and from there 91% go through the website link, 89% make a direct purchase, and 85% refer the social media page of the brand to someone else. Social media is more than just another side of the internet; rather, it’s the living breathing core of it.
Using the Best of Social Commerce
The main value point of social commerce lies in the integration of consumers on a single platform. Just like how people have integrated social media into their daily life, in the same manner, a steady ecommerce social channel can garner similar paying leads. Only requirement is a targeted social media marketing and branding strategy.
On social media it’s quite easy to get traction by following industry leaders, trending topics, or similar accounts and their methodology. Often it is not as tricky as it sounds, and the traction could be pulled up easily.
Reign in the customers by providing them what they need instead of what they seek. This will fascinate them about your brand and make them spend hours on your social media channels. Through this type of ecommerce solution, you can expect a steady decrease in the number of cart abandonments, incomplete orders, and stale traffic.
All about Social ecommerce
The more people integrate social media platforms into their daily routines, the more it makes sense to market to them here. Consumers spend almost two and a half hours per day on social media channels.
With the help of social commerce, turn those numbers into long term customers by marketing them through their favourite outlet: social media! Increase website leads, generate traffic, and turn up those numbers quick by switching to the next gen of ecommerce marketing!
Mark
Thanks for your blog, nice to read. Do not stop.
Chayan Biswas
Thanks a lot from Team SilverClouding