Job Description:
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Digital marketing strategies are extremely important for our company’s success, so your role will play a crucial role in achieving our business goals and objectives.
We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.
Role & Responsibilities:
- Assist the team in the development of the overall digital marketing strategy
- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
- Manage and maintain the company’s owned media including websites, mobile apps, and email.
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms.
- Manage social media marketing campaigns for different social channels.
- Set up conversion, pixel, and event tracking on the website and across various digital platforms
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans.
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
- Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the company’s social media accounts
Requirements
- Min 2 years of experience as a Digital Marketing Executive
- Min 2 years of experience in developing and implementing digital marketing strategies
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices and familiarity with web design
- Sense of ownership and pride in your performance and its impact on a company’s success
- Critical thinker and problem-solving skills
- Should be team player with good time-management skills and Great interpersonal and communication skills.
- BSc degree in Marketing, Digital technologies or relevant field