Nowadays, digital or online marketing is essential for the survival of e-commerce companies. It provides both Reach and ROI. More than 60% of urban residents prefer online shopping.
So, your brand needs to be where your customers are, i.e., online!
What is digital marketing for e-commerce businesses?
Digital marketing means the promotion of brands via the Internet, which includes email, social media, web-based advertising, text messages, and multimedia messages.
Role of digital marketing for ecommerce businesses
E-commerce companies can use digital marketing to-
- attract more customers and
- strengthen their brand value, which will boost sales.
As consumers read product reviews on all platforms before making a purchase. Hence, the product’s social network assists in boosting website traffic, resulting in 85% of all sales.
5 digital marketing tips to Look in 2023
Whether you’re a beginner or an expert, these strategies will help you to boost engagement and turn visitors into customers.
Follow best SEO practices
Search engine optimization (SEO) boosts website rankings in search engines like Google. Although Google may be making adjustments to privacy and data legislation, SEO best practices have largely not been changed. There are a few tried-and-tested recommended practices that continue to provide results despite some adjustments to Google’s algorithm. If you follow them, you may receive a higher ranking as a result.
- Improve the website load speed.
- Publishing informative blogs.
- Establish internal links.
- Boost the searchability of the images.
Organize your affiliate marketing strategies.
Affiliate marketing means selling someone else’s product online for a charge/commission. Online statistics on affiliate marketing show that in 2022, firms have spent $8 billion on this form of advertising. Therefore, it is considered a very successful eCommerce marketing strategy.
Consider investing in a third-party solution if you haven’t yet taken use of affiliate marketing’s potential or are having trouble getting meaningful results.
By monitoring, tracking, and expanding campaigns, affiliate marketing software helps affiliate networks achieve their full potential. Choosing the ideal platform relies on your brand’s requirements. You should think about things like price, SaaS integrations, real-time tracking data, and software interface.
Take advantage of user-generated content (UGC)
User-generated content is the reviews and feedback that your customers provide for your products and services. Utilizing UGC has many advantages, one of which being the fact that it can serve as social evidence. Therefore, incorporating UGC into your own marketing can be another option if you’re having trouble increasing the number of online reviews.
Use Google Local Inventory Ads (LIA)
Local inventory advertising allows Google shoppers to see your products and business details. Customers can choose between making a purchase in-person or online by just clicking on a company’s LIA.
To take advantage of LIA, raise bids for nearby shoppers. This will aid in bringing in clients from 25 to 35 miles away. Even after store hours, you can raise bids and add in-store pickup alternatives. These will be practical choices for customers, who may select the best time to purchase your goods.
Create an augmented reality (AR) experience
Within the Metaverse, the AR market is booming. It not only gives customers a distinctive buying experience, but it also lowers the possibility of fraudulent sales. Augmented reality adds virtual information—or even a virtual world—to the real world to enhance the user experience.
To promote their products, many home and fashion firms have incorporated AR technology. For instance, IKEA offers users the chance to test its products in real-time using 3D models that are both realistic and accurate in terms of scale.
Finally, collaborating with SilverClouding, a Shopify expert agency, can significantly help your e-commerce business. We can assist in taking your online business to new heights with our unique understanding of the e-commerce platform and proficiency in digital marketing tactics. With our advice, you can optimize your online store and draw in a larger audience, which will boost engagement and ultimately boost sales.
