10 Features to Include in eCommerce Website Development

In this day and age, consumers are using their phones more than ever to purchase products and view brands. They can use their mobile phone in just a few scrolls and clicks to purchase the product they want, which is where it’s important for your website to be mobile-friendly and responsive for all devices.
Recent reports show that 79% of smartphone users have made purchases online over the past six months, and due to the global pandemic, many B2B brands have adopted mobile websites. 80% of B2B buyers use their phone to purchase goods. The development of custom-branded apps has also increased in recent years, which has paved the way for optimizing the online customer journey.
How can you make sure your website looks great on mobile devices? When building a website, you need to ensure that it has a responsive design and runs well across different screen-sizes. You should do a mobile-friendly test to ensure that it looks good across all devices before going live. To save time, you can use drag-and-drop website builders or download eCommerce templates for eCommerce Website Development in 2023.

In order to make the site as user-friendly as possible, we’ve made sure that an easy-to-use navigation system is in place.
The best way to help your customers find products is by offering a user-friendly navigation for them to use.
Good categorizing of products is crucial. The popular products should be at the top, while the lesser-known ones will be toward the bottom.
Their navigation bar reflects this organization, along with quick links to inexpensive and sale products. This can be done to show products by brand or by category.

Site search is a feature found on most popular ecommerce sites. In addition to user-friendly navigation, it can be very handy for finding specific products.
The best thing about using it on the homepage is that you can quickly find what you’re looking for. The navigation and search features take up valuable space that could otherwise be used for selling products or highlighting new pieces.

Breadcrumbs are one of the best tools for website navigation. These little symbols show what page you’re on, and help users understand where they are in relation to other pages. You can often find breadcrumbs right below your website’s navigation menu, or on all pages that have been created by the same author.
Breadcrumbs are an effective way to help Google understand how your site is structured and where they are on it. These visual aids will also help people navigate your eCommerce store.

A user-friendly menu is crucial for any e-commerce website. Users in general usually expect a horizontal menu to appear across the top of the website, with a vertical one on the left side. But there are many options even within these basic choices.
A mega menu is a type of website navigation that is made up of two-dimensional dropdown boxes. It combines links, text, and images into one cohesive layout.
A static menu can’t include the breadth of items your customers might want to see. With a dynamic menu, you can select the appropriate menu items from your database and then display them to customers in real time. This gives them the option of seeing only those menu items that are relevant to them.

What’s a call-to-action? A CTA is a way to get your customers to take action on your website. It sometimes works in tandem with other conversion techniques, such as discounts and free trial offers.
A carefully crafted call-to-action increases the possibility that your customers will take the desired action. When your customers visits your website, it should have a call-to-action button that says ‘Shop Now’. This is one of the essential things in eCommerce Website Development in 2023.

You need an About Us page for your eCommerce website. You may not think so, but it can actually help your users navigate the site! An About Us page is a chance to proudly introduce your company, tell them about your mission and products, and inspire those who were just passing through into future buyers.
It’s a good idea to make your content easy to read for prospective customers, and storytelling is the best way to do this. Try to divide your story into four categories and place them in the header menu so that any visitor can find it and even purchase their product without extra effort.

In designing a website, it’s important to use high-quality photos. You want your photos to really pop on the site and stand out to those who come across it.
Even if you have the best products, customers won’t bother buying them if they don’t know what they are. That’s why eye-catching and high-quality photos optimized for load time are one of the tiny details that ecommerce sites can’t skip.
If you’re selling jewelry, watches, or any type of custom items, it’s important to make sure your photos can be viewed from different angles. For example, a 360-degree view of your products make it more sellable to the customers.
One of the most powerful ways to market your products is to highlight a high-resolution image on your homepage. Including a product photo with a CTA is an excellent way to provide information about your products and motivate customers to take action.

One of the most important features to have on an eCommerce website is an informative and engaging product page. It not only helps you successfully convey the value of your items, but it also lets customers know if they’re interested in buying these products.
These are some basic tips for product page design:
One creative way to help customers explore your website is by adding a section for the products they’re most interested in. For example, you could feature popular items and provide discounts. This will encourage customers to keep browsing your website and find something they love.
• Show customers something they might not have known they wanted by presenting them with bundles of products that are commonly purchased together.
• Implement CRO techniques like customer reviews, product recommendations and pop-ups to improve your conversion rate.
If you are serious about experimenting with UX, then animations are a good first step. Generally, they take the form of confirmation messages, hover animations, scrolling visuals, transition animations, sound effects, and error messages.
The image shown above is what happens when the customer chooses to add the product to their shopping cart. It’s engaging, fun, and provides feedback that they’ve successfully added the item to their cart.
This animation is triggered when a customer adds the product to their shopping cart. It shows them that their purchase has been successfully added to the cart, making it easy to continue browsing.

The truth is, you won’t be broke if you take advantage of special offers and discounts. Giving your customers a little something extra will help increase brand loyalty and make them feel valued.
People love discounts and offers, especially when they’re right there on the product page, which is one of the best eCommerce Website Development features because people will be more inclined to purchase.
Limited-time offers give customers the feeling of urgency and push them to buy the product immediately, instead of navigating it for later. Offer private sales to your registered users, or create “buy one, get two” promotions to give them a taste of what they’ll be missing out on if they don’t buy now. Many people will buy a product if it has free shipping, which means you’ll get more sales. If you offer free shipping, people are willing to place an order and will complete the purchase process because they don’t want to spend any money on shipping fees. It’s a win-win situation.